Whether you're a real enthusiasts sport, a loyal fans of the discipline that makes you move, or simple supporters, the London Olympics 2012 that are going to start are an excellent opportunity to test your resistance.

In cases like the Olympics, all those who aren't avid sports fans in particular, are transformed into occasional sympathizers for the athlete who, maybe has exceeded some difficulties during the year, or for the other that is the youngest in his class but believe, and pledged, as a veteran.

What brings people together is the’emotion you try to overcome a limit. Sometimes this limit is not only the physical target of 100 meters or the highest score in a gymnastics competition, sometimes the more difficult limit to beat is that imposed by the body. As everyone knows after the games are transmitted the Paralympics they have less and less fan, most likely because it is thought that the races are not as exciting or engaging.

While it is true that public likes seeing exceed the limit then you can't support even athletes participating in this international event. I challenge you with this video: Meet the Superhumans.

The song by Public Enemy titled super inspiring: "Harder Than You Think. From 29 August to 9 September Channel 4 (UK) will exclusively air the sporting achievements of the athletes who participate in London Paralympics 2012.

This wonderful commercial made by the British agency 4Creative lasts 90 seconds, was filmed in 14 days using 5 cameras located in various parts of the United Kingdom to resume business English national team athletes who are preparing for international event. The spot unfolds in a series of mini-documentaries about individual athletes, to know and to give even an idea of what makes them superhumans. C4Paralympics on You Tube.

Honestly I would not mind seeing this video content created for Italian athletes who will participate in the upcoming Paralympics. Seeing it go aired on all institutional channels also just to remind, or let us know, that these athletes in addition to having to overcome the limits of excellence in its category must also overcome the difficulties of everyday life. Double trouble? Are they the true sporting spirit incarnations? On the same theme, made the video Running (Unstoppable) from Canadian Paralympic Committee. The athlete is the champion Alister McQueen that gives life to a brilliant campaign that tells, raises awareness and inspires.

About The Author

Valentina

Hello Valentina here, art director, bloggers and tea lover. I like to discover new things and love the creativity in all forms, seeking creative ideas and resources for my work and I am convinced that you are so. Am I wrong?

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