Yeah. You got it right: advertising, logos and honesty. Commonly-used products, those who buy in supermarkets, social networks that you use, and clothing you wear, all have a brand. A brand that represents them and making them recognisable to km away. But the logo does not always match the actual image that users have of the product, then some creative thought to reworking the famous brand by making them more honest.
Make branding is complex, no one doubts. The logo contains the soul and essence of a company through a slogan explains its philosophy.
Logos and slogans of well-known companies are often perceived as altered and, in many cases, sweetened. In short, users often complain that the advertised product has nothing to do with what is actually. Wouldn't be a novelty to hear someone who assembles a controversy with regard to the products of a multinational fast food chain.
An example for all? The classic sandwich Mc Donalds in advertising is tasty, dripping with sauce and surrounded by green and crispy salad. In reality it is crushed and deformed and the bacon looks like a strip of colored paper from a child. Curiously, it also has the same taste.
Here are some creative people who thought to review the most popular brand in order to make them more honest or at least more resembling reality perceived by consumers.
Most honest slogan.
This is the designer's mega project Clif Dickens that created a site on tumblr just to underline the gap that exists between the perfect image that the company wants to show off and the user's perception.
The project Honest Slogans started in 2011 and in the time collected a really incredible amount of honest slogan stored so loved by the public that the project has been around the world, and made many people smile.
Logos more honest.
What to say if to be discussed are the logos and slogans? This is the nice idea of the graphic designer Viktor Hertz that with a lot of expertise and irony has recreated the most famous logos suggesting names more honest than what we are used to seeing.
What do you think of these logos, seem to me quite plausible and very creative, are examples of how the average consumer perceives the company in question. Especially how it perceives the flaws and inconsistencies.
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