Did you know that the 25 November is the international day called by the UN against violence on women? Advertising plays a role in this important occasion with some of the most creative advertising and at the same time shocking the audience can see, today I want to show some of the most exciting campaigns that advertising has designed about this issue.

Domestic violence can happen to anyone, to your neighbor, the teacher of your children and also to a woman walking down the street. It happens regardless of gender, race or religion, the victims are the weakest: women, children and even elderly.

That of domestic violence is one of the phenomena less described and less well-known precisely because of its private nature. Is therefore very complicated to know the statistics of this phenomenon, but in Italy in 2006 the’Istat Institute carried out a survey anonymous telephone to women between 16 and 70 years on a total sample of 25.000. Among the disarming statistics (labor abuses, violence from strangers and others) it appears that one regards this figure:

 

“the majority of victims suffered more violence, in 67,1% from partner, in 52,9% from non-partner, in 21% violence whether in the family outside”

 

This is the only statistic that concerns Italy, can you imagine what numbers are if we deal with all the countries in the world? Considering that this is a global problem, many countries have adopted public initiatives to stop this phenomenon of violence, non-profit organizations use advertising as a way to raise awareness of the general public about important social issues going on in the world.

This is a collection of 25 strong advertising campaigns from around the world with messages that will certainly catch your attention. If you think so that the trend should end and that we need to raise awareness on this issue, please share these messages!

 

The most creative and raw advertising against violence on women


 

Words hurts

advertising against violence on women

Campaign by Kafa, Lebanese non-profit organization. The sound of the words strikes and leaves its mark. Via

 

Hurt Girl

advertising against violence on women

Campaign by APAV Portuguese association for the support to victims of domestic violence. It is very interesting that this campaign also includes a male elder because domestic violence can also affect family members more vulnerable such as the elderly. Via

 

Poor baby

advertising against violence on women

Women who are victims of domestic violence need your help, the only witness can not speak! Campaign for Amnesty International Hungary. Via

 

Verbal abuse

advertising against violence on women

Verbal abuse can hit like a punch. Campaign for Aware Helpline from Singapore. Via

 

The black eye

advertising against violence on women

Campaign for 106, Teleonthaal, Domestic Violence Hotline in Belgium to enable women to tell their story. Via

 

He has the eyes of his mother

advertising against violence on women

Campaign for Amnesty International in Argentina. Via

 

I love you

advertising against violence on women

In 2013, France cases of domestic violence against women have made 121 victims. Campaign Ministry of Women’s Rights. Via

 

It was the bahavior

advertising against violence on women

Campaign developed by the Brazilian agency Revolution. Via

 

The marriage

advertising against violence on women

One in five women is a victim of domestic violence. Campaign for Amnesty International made in Belgium. It is interesting to note how many negative comments about this, many think that the message is not entirely clear given that there are no web references or phone numbers. What do you think? Via

 

A gift for Valentine's Day

advertising against violence on women

For 500.000 British women Valentine's Day is just a day like another. The campaign created by the agency of communication Grey. Via

 

Another round

advertising against violence on women

Campaign developed by Camilo De Galofre for CEVAW Coalition to End Violence Against Women, to break the cycle of domestic violence, telling their own experiences. Via

 

Be strong against violence

advertising against violence on women

Campaign organized by the studio IMAGO Advertising Agency for non-profit organization Women’s room in collaboration with Croatian Rugby Association. Via

 

Man against woman

advertising against violence on women

This campaign is carried out by the Italian studio Quindicizerotre with collaboration of rugby champion Mauro Bergamasco. Via

 

Hurt her good

advertising against violence on women

Thai campaign created by Spa-Hakuhodo to Friends Of Women Foundation. Via

 

The problem is in the house

advertising against violence on women

For some women, the problem is in the house. Campaign created by the agency Acw Grey Israel. Via

 

There is a small difference

advertising against violence on women

Agency 1861 United Milan for’Associazione Donne Insieme Contro la Violenza. Via

 

It is under your eyes. Do not ignore

advertising against violence on women

Refuge Against Domestic Violence campaign created by the agency Mccann-Erickson London. Via

 

Female genital mutilation

advertising against violence on women

The agency Contrapunto BBDO from Barcelona has created a campaign against another type of violence that often takes on women “far countries“: female genital mutilation is not an issue that should go unnoticed, women are not sex toys. Via

 

Bump in to the fridge

advertising against violence on women

Some women banging on the fridge because they didn't give enough sex. Agency DDB from Budapest for Amnesty International. Via

 

Not say anything makes you a participant

advertising against violence on women

Campaign developed by WCIE for the Fédération Nationale Solidarité Femmes from France.

 

If you don't denounces it nobody will know

advertising against violence on women

This campaign, developed by Agência3 fom Rio De Janeiro also shows images of domestic violence against the elderly and children. Via

 

For her road it's safer

advertising against violence on women

The Chinese Association Organization Against Domestic Violence in collaboration with the agency DDB from Shanghai. Via

 

Domestic violence

advertising against violence on women

Alison Newman is in the office and is afraid to return home. Project by agency Brad Montreal. Via

 

My dad is stronger, ask mom

advertising against violence on women

By Clementine D'arco. Via

 

It happens here

advertising against violence on women

The controversial ad campaign created by Ogilvy and Mather regarding female genital mutilation. The message is: Female Genital Mutilation doesn’t only happen in far away places / La mutilazione genitale femminile non avviene solo in paesi lontani“. Via


 

I know the post is emotionally strong, but I still want to leave you some interesting links: International Day for the Elimination of Violence against Women, Domestic violence to read more.

About The Author

Valentina

Hello Valentina here, art director, bloggers and tea lover. I like to discover new things and love the creativity in all forms, seeking creative ideas and resources for my work and I am convinced that you are so. Am I wrong?

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2 Responses

  1. Kat

    I love this and I am happy this popped up on my phone it helps me understand what’s out there in the world. It also helps me stay aware of the people you are hanging around.

    Reply
  2. robertogiustinocarnevale@hotmail.com

    Hello Valentino congratulations for your blog. I really appreciate what you have published.

    Reply

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